National Council for Community Behavioral Healthcare

FFS has been invited to present a workshop session at the NCCBH conference March 15-17, 2010, in Orlando. This annual event attracts approximately 3,000 mental health practitioners and institutional leaders from across the country. FFS will present a 90-minute session and staff an exhibit booth on the convention floor to provide a venue for one-on-one conversations with conference participants about using the program as a stakeholder education tool.

This is the conference catalog session description:

"Minds on the Edge:" Building Consensus for Change
The treatment of severe mental illness in America is potentially at a tipping point. So much is known about what works, what doesn't work and where the problems lie. But systemic change is difficult. To push the process forward we need more than the facts; we need emotionally and intellectually compelling tools that empower providers to be thought leaders, help make the case for systemic transformation, and motivate the public to demand change. "Minds on the Edge", a PBS TV special/national engagement campaign offers you turnkey tools to engage target audiences, provide a structure for productive discussion, and build consensus for change. A free program DVD will be provided to all session participants.

Learning Objectives:
  1. Review the "Minds on the Edge" program to understand its power and the issues it addresses
  2. Learn about the marketing and public engagement tools available as part of the project and how they can be utilized
  3. Survey the methodology and target audiences of successful efforts already underway.
  4. Discuss how to build advocacy efforts on state and federal levels and at the grass roots - including consumers and providers as well as the general public
  5. Share ideas and experiences to begin to build networks

Learn more about the NCCBH